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| The Indian infotainment industry is booming, and the latest
analysis and projections confirm that the boom is only going to get bigger
as corroborated by the FICCI ( The Federation of Indian Chambers of Commerce
& Industry ) Report given below. |
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THE ECONOMIC IMPETUS |
| Over the last decade,
India has registered the fastest growth among major democracies and is
now the fourth largest economy in terms of "purchasing
power parity". The Indian economy continues to perform strongly and
one of the key sectors that benefits from this fast economic growth is
the E & M industry. When incomes rise, proportionately more resources
get spent on leisure and entertainment than on necessities. |
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INDIAN ENTERTAINMENT
INDUSTRY |
The size of the E &
M in India is currently estimated at INR 353 billion and is expected to
grow at a compounded annual growth rate of 19 percent over the next five
years. |
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INDIAN TELEVISION
BROADCASTING |
The television
industry is estimated to be INR 148 billion of which the largest chunk
continues to be the television distribution segment. The Indian Television
industry is projected to grow at annual compounded rate of 24
percent per annum over the next five years to reach the estimated
size of INR 427 billion. |
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| INDIAN FILM INDUSTRY |
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The Indian film industry
stands today at an estimated INR 68 billion. Having grown 20 percent from
the previous year the film industry is projected to reach around INR 153
billion by 2010. |
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| INDIAN
RADIO INDUSTRY |
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| The size of the Radio industry is currently estimated at INR
3 billion. This comprises of revenues that are earned by radio stations
from advertisements. Of the total ad spend in India, radio is presently
estimated to garner a share of about 2 percent. This share will rise substantially
over the next five to ten years, keeping in mind the explosive growth in
the ad inventory as a result of commencement of operations of atleast
300 stations over the next one to two years. The radio industry
is likely to achieve a growth of atleast 32 percent over the next
five years. |
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